Across web, social, email, and print, my work at Edible Brands explored the full spectrum of visual storytelling. I curated photoshoots, guided video production, and crafted seasonal campaigns and sales initiatives, translating bold concepts into striking visuals that engaged audiences, strengthened the brand, and drove results. As part of the team leading a full rebrand, We helped redefine the company logo and overall design aesthetic, ensuring cohesion while pushing creative boundaries across the brand and its subsidiaries, shaping a body of work that speaks to both strategy and imagination.
Commissioned to design the logomark for Atlanta United’s 2018 Championship Season, this work spans marketing platforms from out-of-home to social, digital, and merchandise. Derived from the “Unite and Conquer” wordmark, the mark strengthens brand cohesion while celebrating the team’s championship achievement.Creative Direction: Michael Benford
Art Direction: Tucker Brooks / Kevin Fitzgerald / Kenneth Baldwin
Design: Kenneth Baldwin/Tucker Brooks / Britt Davis / Kaila Pettis
For the 2019 Falcons seasonal campaign, this design brought intensity and excitement to fans through an aggressive, energetic aesthetic. Paper tears, brush-stroke typography, and wheatpaste techniques created a raw, tactile feel while providing a space to experiment with new logos and marks, many of which became popular for merchandise and inspired future seasonal visuals.
Creative Direction: Michael Benford
Art Direction: Tucker Brooks / Kevin Fitzgerald
Design: Kenneth Baldwin / Tucker Brooks
Designed for Atlanta United, this infographic series traces the journeys of three players within the club. Miles Robinson, the team’s inaugural draft pick, and featured alongside George Bello and Caleb Wiley, who rose from the Atlanta United Academy to the first team, capturing their growth through dynamic, engaging visuals.
Military Day Training Camp Poster (2018)
Military Day Training Camp Poster (2016)
Client : Atlanta Falcons Football Club
Task: Advertising / Social Media / Community Relations
Tools: Illustrator/ Photoshop
For the Falcons’ annual Military Day, these posters draw on the drama of anime posters and comic book covers to spotlight multiple players and the head coach. The composition balances energy and cohesion, creating a visually striking piece designed to engage fans and celebrate team favorites.
Atlanta recording artist T.I. signing posters for fans.
