Conquered: 2018 MLS Cup Champions Logomark
I was tasked to create the logomark for the 2018 Atlanta United Championship Season, including out of home marketing, social, digital platforms & merchandise.

Creative Direction: Michael Benford
Art Direction: Tucker Brooks / Kevin Fitzgerald / Kenneth Baldwin
Design: Kenneth Baldwin/Tucker Brooks / Britt Davis / Kaila Pettis 


 







Atlanta Falcons 2019 Season Campaign



Campaign creative for the 2019 Atlanta Falcons Season, with various collateral and out of home marketing .


Creative Direction: Michael Benford
Art Direction: Tucker Brooks / Kevin Fitzgerald
Design: Tucker Brooks / Britt Davis  / Kenneth Baldwin /Kaila Pettis

Atlanta United: One Club. One Team. Infographic




Atlanta Falcons Salute to Service Training Camp Poster


Military Day Training Camp Poster (2018)


Military Day Training Camp Poster (2016)


Client : Atlanta Falcons Football Club
Task: Advertising / Social Media / Community Relations
Tools: Illustrator/ Photoshop

My services were requested to create a poster for the annual Military day at the Falcons Training Camp.


Atlanta recording artist T.I. signing posters for fans.


Atlanta Falcons: My Cause My Cleats 2020


The initiative allows players to wear cleats in support of causes they're passionate about. Some of these cleats tell stories and honor individuals. Every Cleat Tells a Story. The #MyCauseMyCleats campaign gives our players an opportunity to showcase the causes they believe in. Josh Harris 

Harris was friends with Philip Lutzenkirchen who was tragically killed by a distracted driver at Auburn University. The Lutzie Foundation honors Philip and continues to fight against distracted driving.








Laroy Reynolds

Reynolds specifically wanted to help an organization that helped minority women. Parents Prosper connects parents to resources while breaking intergenerational poverty. 









Blidi Wreh-Wilson

Wreh-Wilson chose an organization that teaches finanical literacy, improves credit scores and facilitates loans - attempting to narrow the racial wealth gap. 









Luke Stocker

Stocker, father of three, wanted to find an organization that he thought was doing meaningful work that wasn’t well known. 



Kenneth W. Baldwin || Creative Sage || © 2021