Across web, social, email, and print, my work at Edible Brands explored the full spectrum of visual storytelling. I curated photoshoots, guided video production, and crafted seasonal campaigns and sales initiatives, translating bold concepts into striking visuals that engaged audiences, strengthened the brand, and drove results. As part of the team leading a full rebrand, We helped redefine the company logo and overall design aesthetic, ensuring cohesion while pushing creative boundaries across the brand and its subsidiaries, shaping a body of work that speaks to both strategy and imagination.