Commissioned to design the logomark for Atlanta United’s 2018 Championship Season, this work spans marketing platforms from out-of-home to social, digital, and merchandise. Derived from the “Unite and Conquer” wordmark, the mark strengthens brand cohesion while celebrating the team’s championship achievement.Creative Direction: Michael Benford
Art Direction: Tucker Brooks / Kevin Fitzgerald / Kenneth Baldwin
Design: Kenneth Baldwin/Tucker Brooks / Britt Davis / Kaila Pettis
