For the 2019 Falcons seasonal campaign, this design brought intensity and excitement to fans through an aggressive, energetic aesthetic. Paper tears, brush-stroke typography, and wheatpaste techniques created a raw, tactile feel while providing a space to experiment with new logos and marks, many of which became popular for merchandise and inspired future seasonal visuals.
Creative Direction: Michael Benford
Art Direction: Tucker Brooks / Kevin Fitzgerald
Design: Kenneth Baldwin / Tucker Brooks
