kennethwbaldwin.com

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	<title>kennethwbaldwin.com</title>
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	<pubDate>Thu, 29 Jan 2026 16:44:47 +0000</pubDate>
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		<title>Resume</title>
				
		<link>https://kennethwbaldwin.com/Resume</link>

		<pubDate>Mon, 01 Feb 2021 22:49:20 +0000</pubDate>

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		<title>Home Page</title>
				
		<link>https://kennethwbaldwin.com/Home-Page</link>

		<pubDate>Sat, 30 Jan 2021 06:11:40 +0000</pubDate>

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		<title>Edible Brands</title>
				
		<link>https://kennethwbaldwin.com/Edible-Brands</link>

		<pubDate>Thu, 29 Jan 2026 16:44:47 +0000</pubDate>

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Across web, social, email, and print, my work at Edible Brands explored the full spectrum of visual storytelling. I curated photoshoots, guided video production, and crafted seasonal campaigns and sales initiatives, translating bold concepts into striking visuals that engaged audiences, strengthened the brand, and drove results. As part of the team leading a full rebrand, We helped redefine the company logo and overall design aesthetic, ensuring cohesion while pushing creative boundaries across the brand and its subsidiaries, shaping a body of work that speaks to both strategy and imagination.</description>
		
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		<title>Conquered 2018 MLS Cup Champions Logomark</title>
				
		<link>https://kennethwbaldwin.com/Conquered-2018-MLS-Cup-Champions-Logomark</link>

		<pubDate>Mon, 01 Feb 2021 11:45:30 +0000</pubDate>

		<dc:creator>kennethwbaldwin.com</dc:creator>

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		<description>Conquered: 2018 MLS Cup Champions Logomark&#60;img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/ceb960ed61b8afac6eb4e043c7310bb8c18a75a3f6ad8b10ade77139a796d2d2/Artboard-1-copy-5.jpg" data-mid="97314297" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/ceb960ed61b8afac6eb4e043c7310bb8c18a75a3f6ad8b10ade77139a796d2d2/Artboard-1-copy-5.jpg" /&#62;Commissioned to design the logomark for Atlanta United’s 2018 Championship Season, this work spans marketing platforms from out-of-home to social, digital, and merchandise. Derived from the “Unite and Conquer” wordmark, the mark strengthens brand cohesion while celebrating the team’s championship achievement.

Creative Direction: Michael BenfordArt Direction: Tucker Brooks / Kevin Fitzgerald / Kenneth BaldwinDesign: Kenneth Baldwin/Tucker Brooks / Britt Davis / Kaila Pettis&#38;nbsp;
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		<title>Atlanta Falcons 2019 Season Campaign</title>
				
		<link>https://kennethwbaldwin.com/Atlanta-Falcons-2019-Season-Campaign</link>

		<pubDate>Mon, 01 Feb 2021 12:54:44 +0000</pubDate>

		<dc:creator>kennethwbaldwin.com</dc:creator>

		<guid isPermaLink="true">https://kennethwbaldwin.com/Atlanta-Falcons-2019-Season-Campaign</guid>

		<description>Atlanta Falcons 2019 Season Campaign

&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/6d1657f5f26e1c2aa7958cffd1913a08ec4c1492c0ae6f7df42185241ab681c1/IMG_0007.png" data-mid="97321197" border="0"  src="https://freight.cargo.site/w/1000/i/6d1657f5f26e1c2aa7958cffd1913a08ec4c1492c0ae6f7df42185241ab681c1/IMG_0007.png" /&#62;For the 2019 Falcons seasonal campaign, this design brought intensity and excitement to fans through an aggressive, energetic aesthetic. Paper tears, brush-stroke typography, and wheatpaste techniques created a raw, tactile feel while providing a space to experiment with new logos and marks, many of which became popular for merchandise and inspired future seasonal visuals.


Creative Direction: Michael BenfordArt Direction: Tucker Brooks / Kevin FitzgeraldDesign: Kenneth Baldwin / Tucker Brooks

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		<title>Atlanta United: One Team. One Club Infographic</title>
				
		<link>https://kennethwbaldwin.com/Atlanta-United-One-Team-One-Club-Infographic</link>

		<pubDate>Mon, 01 Feb 2021 13:42:52 +0000</pubDate>

		<dc:creator>kennethwbaldwin.com</dc:creator>

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		<description>Atlanta United: One Club. One Team. Infographic

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9e657a10c69cbd749510a398bf3613b18897e6727057bd220e55854bc639c8b/OneTeam_oneClubMock.gif" data-mid="97331822" border="0"  src="https://freight.cargo.site/w/1000/i/b9e657a10c69cbd749510a398bf3613b18897e6727057bd220e55854bc639c8b/OneTeam_oneClubMock.gif" /&#62;
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Designed for Atlanta United, this infographic series traces the journeys of three players within the club. Miles Robinson, the team’s inaugural draft pick, and featured alongside George Bello and Caleb Wiley, who rose from the Atlanta United Academy to the first team, capturing their growth through dynamic, engaging visuals.</description>
		
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		<title>Falcons Salute to Service Training Camp Poster</title>
				
		<link>https://kennethwbaldwin.com/Falcons-Salute-to-Service-Training-Camp-Poster</link>

		<pubDate>Sun, 02 Oct 2016 01:39:56 +0000</pubDate>

		<dc:creator>kennethwbaldwin.com</dc:creator>

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		<description>Atlanta Falcons Salute to Service Training Camp Poster
&#60;img width="1669" height="2569" width_o="1669" height_o="2569" data-src="https://freight.cargo.site/t/original/i/da32157eacdb4439d3727bda5a0d6c6bc2cab04370f7226f671ddc0ce5750f77/AF_CR_Military-Day-Poster.jpg" data-mid="97333218" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/da32157eacdb4439d3727bda5a0d6c6bc2cab04370f7226f671ddc0ce5750f77/AF_CR_Military-Day-Poster.jpg" /&#62;
Military Day Training Camp Poster (2018)

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Military Day Training Camp Poster (2016)

Client : Atlanta Falcons Football Club
Task: Advertising / Social Media / Community Relations
Tools: Illustrator/ Photoshop 

For the Falcons’ annual Military Day, these posters draw on the drama of anime posters and comic book covers to spotlight multiple players and the head coach. The composition balances energy and cohesion, creating a visually striking piece designed to engage fans and celebrate team favorites.

&#60;img width="1430" height="960" width_o="1430" height_o="960" data-src="https://freight.cargo.site/t/original/i/70d5043bb475fdeb194bd90ea1198bbf6acfc6e34be0f8c5752e7759ec24ebba/TI-training-camp.jpg" data-mid="97075734" border="0"  src="https://freight.cargo.site/w/1000/i/70d5043bb475fdeb194bd90ea1198bbf6acfc6e34be0f8c5752e7759ec24ebba/TI-training-camp.jpg" /&#62;
Atlanta recording artist T.I. signing posters for fans. 

&#60;img width="665" height="960" width_o="665" height_o="960" data-src="https://freight.cargo.site/t/original/i/fb3032ea045762b94bc9b199f9e1780c631408ece05ce9e2e6fa063a1d0cdc97/Falcons-Poster_Mockup.jpg" data-mid="97075735" border="0"  src="https://freight.cargo.site/w/665/i/fb3032ea045762b94bc9b199f9e1780c631408ece05ce9e2e6fa063a1d0cdc97/Falcons-Poster_Mockup.jpg" /&#62;</description>
		
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		<title>My Cause My Cleats</title>
				
		<link>https://kennethwbaldwin.com/My-Cause-My-Cleats</link>

		<pubDate>Mon, 01 Feb 2021 09:07:12 +0000</pubDate>

		<dc:creator>kennethwbaldwin.com</dc:creator>

		<guid isPermaLink="true">https://kennethwbaldwin.com/My-Cause-My-Cleats</guid>

		<description>Atlanta Falcons: My Cause My Cleats 2020

Commissioned for #MyCauseMyCleats, this project highlights the Atlanta Falcons’ players as they champion the causes closest to their hearts. Each cleat tells a story, blending visual impact with personal and social meaning, and turns the game into a platform for awareness, recognition, and reflection.&#60;img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/87d711b2839b120b0fa6294cca3e123d2ce2fe471a32b647584040b60a0af167/Lutz.jpg" data-mid="97302375" border="0"  src="https://freight.cargo.site/w/1000/i/87d711b2839b120b0fa6294cca3e123d2ce2fe471a32b647584040b60a0af167/Lutz.jpg" /&#62;
Josh Harris&#38;nbsp;
Created at the request of Josh Harris, this piece honors his friend Philip Lutzenkirchen, tragically lost to a distracted driver at Auburn University. The design highlights Philip’s number and embraces the colors of their alma mater, serving as both a tribute and a call to action through The Lutzie Foundation’s mission.

&#60;img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/f798ded7ab347b7e2fe90fad89cf4d2335aeed48a9c4c10963cc5a0a6e8c65ca/Artboard-1.jpg" data-mid="97304464" border="0"  src="https://freight.cargo.site/w/1000/i/f798ded7ab347b7e2fe90fad89cf4d2335aeed48a9c4c10963cc5a0a6e8c65ca/Artboard-1.jpg" /&#62;


&#60;img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/dd0e79badeff24448759c3b608e167e058da28f070afef0ef3ae2fa71326e864/parents-prosper.jpg" data-mid="97302380" border="0"  src="https://freight.cargo.site/w/1000/i/dd0e79badeff24448759c3b608e167e058da28f070afef0ef3ae2fa71326e864/parents-prosper.jpg" /&#62;
Laroy Reynolds
At the request of Laroy Reynolds, this project champions Parents Prosper, an organization helping minority women access resources and overcome intergenerational poverty. Two concepts were developed using the charity’s brand elements, each exploring ways to visually celebrate empowerment, community, and Reynolds’ commitment to meaningful change.

&#60;img width="3448" height="5168" width_o="3448" height_o="5168" data-src="https://freight.cargo.site/t/original/i/81147394f2aa3424fbe4901dc2ff2523ffd5ede2dd53b6a39d471a7604573405/AF_20201206_NOatATL_KD306275.jpg" data-mid="97312564" border="0"  src="https://freight.cargo.site/w/1000/i/81147394f2aa3424fbe4901dc2ff2523ffd5ede2dd53b6a39d471a7604573405/AF_20201206_NOatATL_KD306275.jpg" /&#62;&#60;img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/b2de8fb056a0cd9f30df0e68ed8e08112252d26c7af4b3fd89e258189b4bb48a/Artboard-4.jpg" data-mid="97304858" border="0"  src="https://freight.cargo.site/w/1000/i/b2de8fb056a0cd9f30df0e68ed8e08112252d26c7af4b3fd89e258189b4bb48a/Artboard-4.jpg" /&#62;
&#60;img width="2665" height="1894" width_o="2665" height_o="1894" data-src="https://freight.cargo.site/t/original/i/1b9c618b257f51df2bc3b6157502762cb310b523071a8f344140e278a5c2433f/AF_20201206_NOatATL_AR1_8555.png" data-mid="97341931" border="0"  src="https://freight.cargo.site/w/1000/i/1b9c618b257f51df2bc3b6157502762cb310b523071a8f344140e278a5c2433f/AF_20201206_NOatATL_AR1_8555.png" /&#62;

&#60;img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/40a843935b15d318a13330f858cce7e898f12a4ac9a5fdae174d817805d0d6f3/Hope.jpg" data-mid="97302374" border="0"  src="https://freight.cargo.site/w/1000/i/40a843935b15d318a13330f858cce7e898f12a4ac9a5fdae174d817805d0d6f3/Hope.jpg" /&#62;
Blidi Wreh-Wilson
At Wreh-Wilson’s request, this project highlights an organization teaching financial literacy, improving credit, and facilitating loans. Inspired by the Earth from space, splatter-paint signifys both the people whose financial stability we witness and those who remain unseen, creating imagery that is visually dynamic while emphasizing the broader mission to close the racial wealth gap.
&#60;img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/70d437af5944caf6b24878a70d1998761f671b5fb9a7a149b77711793b9ce3cb/Artboard-2.jpg" data-mid="97306252" border="0"  src="https://freight.cargo.site/w/1000/i/70d437af5944caf6b24878a70d1998761f671b5fb9a7a149b77711793b9ce3cb/Artboard-2.jpg" /&#62;

&#60;img width="3300" height="4928" width_o="3300" height_o="4928" data-src="https://freight.cargo.site/t/original/i/83a9cfa9957148c42b520c77e7316d7e84137b84790e3968e43093cd3f9f481e/AF_20201206_NOatATL_KD306310.jpg" data-mid="97312390" border="0"  src="https://freight.cargo.site/w/1000/i/83a9cfa9957148c42b520c77e7316d7e84137b84790e3968e43093cd3f9f481e/AF_20201206_NOatATL_KD306310.jpg" /&#62;
&#60;img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/7c66ed809ee7b4487cf0b16b6c181705c430e2b1290bddf2a2fe4266375deba2/Artboard-3.jpg" data-mid="97306253" border="0"  src="https://freight.cargo.site/w/1000/i/7c66ed809ee7b4487cf0b16b6c181705c430e2b1290bddf2a2fe4266375deba2/Artboard-3.jpg" /&#62;


&#60;img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/10c2ad72d0d6aa093a8a665b6c6e0682899f426df93cf9ffed161e082b754f50/Happy-Bottoms.jpg" data-mid="97306832" border="0"  src="https://freight.cargo.site/w/1000/i/10c2ad72d0d6aa093a8a665b6c6e0682899f426df93cf9ffed161e082b754f50/Happy-Bottoms.jpg" /&#62;Luke Stocker
At Luke Stocker’s request, this project champions Happy Bottoms, an organization carrying out meaningful work that often goes unseen. The design celebrates his three children through their birthdays and uses the charity’s brand elements to merge personal significance with broader social purpose.

&#60;img width="2667" height="1706" width_o="2667" height_o="1706" data-src="https://freight.cargo.site/t/original/i/1e446331ad285372cde2bee794286fd011ca39e9eac1243cc89265813003e1cd/AF_20201206_NOatATL_AR1_8727.png" data-mid="97342132" border="0"  src="https://freight.cargo.site/w/1000/i/1e446331ad285372cde2bee794286fd011ca39e9eac1243cc89265813003e1cd/AF_20201206_NOatATL_AR1_8727.png" /&#62;</description>
		
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	<item>
		<title>ATL UTD2 Matchday Promotional Posters</title>
				
		<link>https://kennethwbaldwin.com/ATL-UTD2-Matchday-Promotional-Posters</link>

		<pubDate>Mon, 01 Feb 2021 14:25:03 +0000</pubDate>

		<dc:creator>kennethwbaldwin.com</dc:creator>

		<guid isPermaLink="true">https://kennethwbaldwin.com/ATL-UTD2-Matchday-Promotional-Posters</guid>

		<description>
&#60;img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/0109137e69904c68dc9b18549cbd63088b2f99ce3812c2e561d4619746dffeb4/UTD2_MKT_Matchday_Posters_2020.jpg" data-mid="97333915" border="0"  src="https://freight.cargo.site/w/1000/i/0109137e69904c68dc9b18549cbd63088b2f99ce3812c2e561d4619746dffeb4/UTD2_MKT_Matchday_Posters_2020.jpg" /&#62;
&#60;img width="3338" height="5138" width_o="3338" height_o="5138" data-src="https://freight.cargo.site/t/original/i/c6b534bddde67a7e7b159b802a9cc57efb720beabd9abbe3543d60940b182272/UTD2_MKT_Matchday_Posters_2020-2-vsLOU.jpg" data-mid="97333922" border="0"  src="https://freight.cargo.site/w/1000/i/c6b534bddde67a7e7b159b802a9cc57efb720beabd9abbe3543d60940b182272/UTD2_MKT_Matchday_Posters_2020-2-vsLOU.jpg" /&#62;
&#60;img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/73370680e08bbb150feac130b2f448cfa95c18c38748b91d546912c3fad7c108/UTD2_MKT_Matchday_Posters_2020-2.jpg" data-mid="97333914" border="0"  src="https://freight.cargo.site/w/1000/i/73370680e08bbb150feac130b2f448cfa95c18c38748b91d546912c3fad7c108/UTD2_MKT_Matchday_Posters_2020-2.jpg" /&#62;

A three-poster series for ATL UTD 2, crafted to honor individual players while creating keepsakes for fans. Bold and memorable visuals are balanced with nostalgic details, and each composition allows space for player signatures, bridging the thrill of the game with personal connection.

&#60;img width="2500" height="1400" width_o="2500" height_o="1400" data-src="https://freight.cargo.site/t/original/i/3ebbbb54a40297000ddc922d90e8775e4c8e2d72001889fae9b95fc24f56204d/MATCHDAYPOSTERMOCK.jpg" data-mid="97335513" border="0"  src="https://freight.cargo.site/w/1000/i/3ebbbb54a40297000ddc922d90e8775e4c8e2d72001889fae9b95fc24f56204d/MATCHDAYPOSTERMOCK.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>3rd Annual Crawfish Boil </title>
				
		<link>https://kennethwbaldwin.com/3rd-Annual-Crawfish-Boil</link>

		<pubDate>Mon, 13 Jun 2016 23:18:45 +0000</pubDate>

		<dc:creator>kennethwbaldwin.com</dc:creator>

		<guid isPermaLink="true">https://kennethwbaldwin.com/3rd-Annual-Crawfish-Boil</guid>

		<description>&#60;img width="750" height="1159" width_o="750" height_o="1159" data-src="https://freight.cargo.site/t/original/i/5320b5a77215b96c1baaba4da9f211de928a6b0d0340c39a3f9a79468ea170cb/CFC_3rd-Annual-CrawfishBoil_Poster.jpg" data-mid="97075736" border="0"  src="https://freight.cargo.site/w/750/i/5320b5a77215b96c1baaba4da9f211de928a6b0d0340c39a3f9a79468ea170cb/CFC_3rd-Annual-CrawfishBoil_Poster.jpg" /&#62;
Client: Crawfish for Cancer 
Task: Collateral/ Advertising/ Social Media 
Tools: Photoshop/ Illustrator / Illustration 

Commissioned for Crawfish for Cancer’s annual crawfish boil, this campaign uses a hand-illustrated crawfish claw as its focal point. Designed to command attention without breaking from the brand’s color palette, the image balances bold expression and visual continuity.

 
&#60;img width="850" height="1088" width_o="850" height_o="1088" data-src="https://freight.cargo.site/t/original/i/5e64368093511b5edfe1b41ec2b3288c9f3968d9e7fcf29d0d79be4c4d1198fb/CrawfishforCancerPoster-kwb.jpg" data-mid="97075737" border="0"  src="https://freight.cargo.site/w/850/i/5e64368093511b5edfe1b41ec2b3288c9f3968d9e7fcf29d0d79be4c4d1198fb/CrawfishforCancerPoster-kwb.jpg" /&#62;
&#60;img width="1300" height="1733" width_o="1300" height_o="1733" data-src="https://freight.cargo.site/t/original/i/cef2a7f24b9d62e94eaff2f9b2092563c79534a2ae156628794c4d42d7703dbb/CrawfishforCancerPoster-2-kwb.jpg" data-mid="97075738" border="0"  src="https://freight.cargo.site/w/1000/i/cef2a7f24b9d62e94eaff2f9b2092563c79534a2ae156628794c4d42d7703dbb/CrawfishforCancerPoster-2-kwb.jpg" /&#62;
&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c07dab85bfe9c9087594d3ec695f4e081941c44de6794c13f70f4895f80e1878/CrawfishforCancerPoster-4-kwb.jpg" data-mid="97075741" border="0"  src="https://freight.cargo.site/w/1000/i/c07dab85bfe9c9087594d3ec695f4e081941c44de6794c13f70f4895f80e1878/CrawfishforCancerPoster-4-kwb.jpg" /&#62;
&#60;img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/751d1b7e388fb64cec7222a444dd23e020045d45536168961248047a2e9139ac/CrawfishforCancerPoster-3-kwb.jpg" data-mid="97075739" border="0"  src="https://freight.cargo.site/w/1000/i/751d1b7e388fb64cec7222a444dd23e020045d45536168961248047a2e9139ac/CrawfishforCancerPoster-3-kwb.jpg" /&#62;
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